Bit of context before the question: I've been off apps for two years, and now new users is the thing I can't work out.
It's genuinely difficult to separate marketing from experience when it comes to new users.
For what it's worth I did test a couple of options around new users before posting.
Concretely, for new users, these are my criteria:
- How quickly new users puts a paywall in front of a conversation that has started
- What the brand side of new users looks like in practice
- Whether brand is the reason new users feels inconsistent
- Whether messaging on new users works without handing over card details
- Whether the free tier on new users is genuinely usable or just a demo
Genuinely open to being argued out of my assumptions on new users.